In a world where identity is often shaped by trends, Betholm316 was created to make faith visible  boldly, unapologetically, and with purpose.

The name Betholm blends Bethlehem, the birthplace of Christ, with Shalom, the Hebrew word for peace  together representing the arrival of divine peace through Jesus.
316 comes from John 3:16, the foundation of our message: love, grace, and eternal purpose.

Founded by Claudio Shimmer born in the Netherlands, raised in England. Claudio moved to the UK at the age of 3 and was raised by a single mother in a small town outside Birmingham called Halesowen. His journey shaped his resilience and deep connection to God  a foundation that lives in every piece he creates.

On November 6th, 2024, Betholm316 was officially born  not just as a clothing brand, but as a movement to clothe this generation in conviction, courage, and Christ.

Now a footballer, creative, and follower of Jesus, Claudio started Betholm316 to merge scripture and streetwear for a generation unashamed of their faith. Through storytelling and design, the brand inspires people to walk boldly in what they believe  every day, everywhere.

Betholm316 isn’t just a brand.
It’s your faith